The World Health Organization warns that use of nicotine pouches is expanding rapidly worldwide, with weak regulation leaving young people exposed to aggressive marketing and addiction.
WHO’s report ‘Exposing marketing tactics and strategies driving the growth of nicotine pouches’ finds retail sales of pouches exceeded 23 billion units in 2024, up more than 50% year on year. The global market was worth nearly $7 billion in 2025.
“The use of nicotine pouches is spreading rapidly, while regulation struggles to keep pace,” said Dr Vinayak Prasad, unit head of WHO’s Tobacco Free Initiative. “Governments must act now with strong, evidence…
