BAKU, Azerbaijan, November 8. Uzbekistan has
signed a memorandum of understanding with Turkish Airlines to
promote the country’s tourism potential across the airline’s
international network, develop joint travel packages and attract
more foreign visitors in Istanbul on November 7.
According to Uzbekistan’s Tourism Committe, the agreement was
signed following a meeting between Uzbekistan’s Tourism Committee
Chairman Abdulaziz Akkulov, Turkish Airlines Chairman of the Board
and Executive Committee Murat Şeker, and the airline’s Chief
Commercial Officer Ahmet Harun Basturk.
The discussions focused on promoting Uzbekistan as a tourist
destination through Turkish Airlines’ global route network,
increasing the efficiency of existing flights, attracting
international travelers and expanding cooperation in the meetings,
incentives, conferences and exhibitions (MICE) tourism segment.
Under the memorandum, the parties plan to launch joint
international advertising campaigns, develop special tourism
packages and introduce promotional airfares and seasonal
discounts.
Additionally, the cooperation envisages organizing
business-to-business (B2B) meetings with international tour
operators, conducting promotional events and arranging
familiarization trips to Uzbekistan for foreign journalists and
bloggers.
Moreover, the parties will produce video materials showcasing
Uzbekistan’s historical and cultural heritage and tourist
attractions. The country’s tourism potential will be promoted
through Turkish Airlines’ communication channels, including its
website, email campaigns, mobile applications and customer loyalty
programs.
Particular attention will be given to promoting Uzbekistan on
routes served by Turkish Airlines but not covered by the country’s
national carriers. The partners also plan to introduce additional
incentives to increase passenger traffic to Uzbekistan’s major
tourist destinations.
Turkish Airlines operates flights to 358 destinations in 133
countries. The airline carried 92.6 million passengers in 2025,
according to the Uzbek Tourism Committee.
The agreement is expected to strengthen Uzbekistan’s visibility
in international tourism markets and support efforts to attract
more foreign visitors.
