Universal Music Group is expanding its global portfolio of brick-and-mortar retail spaces that cater to superfans.
The company launched its flagship store in Tokyo’s Harajuku district in 2023, followed by its second physical retail location globally in June with the UMusic Shop inside its own UMusic Hotel in Madrid.
Now, in partnership with UMusic Hospitality & Lifestyle, UMG’s “entertainment-driven” hospitality venture, the company is opening two new UMusic Shop locations in New York and London, dedicated “to reimagining the fan experience”.
According to the official announcement, each UMusic Shop “offers exclusive custom collections and pieces inspired by UMG’s iconic artists, songwriters and legendary labels, providing fans with new dedicated locations to meet, share and enjoy exclusive experiences that bring them closer than ever before to the artists they love”.
The UMusic Shop NY opens today (Wednesday, December 10) at 2 Penn Plaza, becoming UMG’s first permanent brick-and-mortar “superfan retail experience” in North America.
UMG said that it “offers a new cultural hub for music and style in the heart of Manhattan”.
The London-based store opens on Tuesday, December 16, in Camden Town. UMG said that its UMusic Shop Camden “will bring the UMusic retail experience to one of London’s most iconic cultural districts”.
UMG’s ‘Merchandising and Other’ revenue in the third quarter of 2025 reached€259 million ($302.53m), an increase of 15.6% YoY at constant currency.
“The launch of these two stores in New York and London further expands on our longstanding commitment to enhancing the ability of UMG’s iconic roster of artists, labels, songwriters, and brands to connect with their fans through exclusive experiences, merchandise, and bespoke collections,” said Susan Mazo, EVP & Chief Impact Officer at Universal Music Group.
“Both cities and locations have rich and deep connections with music culture, and we are excited to introduce these new hubs for fans to meet, share, and connect with the music, artists, and songs they are most passionate about.”
Susan Mazo, Universal Music Group
Added Mazo: “Both cities and locations have rich and deep connections with music culture, and we are excited to introduce these new hubs for fans to meet, share, and connect with the music, artists, and songs they are most passionate about.”
UMG said on Wednesday that the New York store opens with “a special Holiday transformation, complete with festive windows and a curated selection of vinyl, merchandise, and accessories from UMG’s artist roster,” including Olivia Rodrigo, Billie Eilish, Ariana Grande, Elton John, Rolling Stones, Post Malone, Beastie Boys, NAS, KISS, and many more.
To celebrate the opening, UMusic Shop NY has also partnered with New York’s Awake NY on an exclusive ‘capsule collection’: the UMG x Awake NY “Music Is Universal” drop, available only at the shop.
This week, UMusic Shop NY will also “transform,” the announcement said, with the premiere of two “fan-driven pop-ups” honoring the songs of Neil Diamond and celebrating the upcoming release of Song Sung Blue in cinemas later this month (December 11) and Republic Records artist Conan Gray (December 12).
Located in Camden Market, the London-based space will “serve as a creative hub where music, fashion, and design collide,” UMG said.
The announcement added that the shop was “designed to capture Camden’s rebellious spirit and deep musical roots”, and will feature exclusive artist collections, immersive installations, and live performances, along with a Vinyl Lounge, DJ booth, and recording studio-inspired Sound Room that allows fans to experience music like never before.Music Business Worldwide
