Tom Cruise’s latest film Digger is expected to lose around $245m (£185m), Hollywood analysts have said, after the film’s continuing poor performance at the box office.
Ticket sales for the satirical black comedy, which stars Cruise as oil magnate Digger Rockwell, dropped by around 60% in the movie’s second weekend in cinemas.
It brings Digger’s total box office takings so far to around $35m (£26m) globally. The film is estimated to have cost its studio Warner Bros around $280m (£211m) to make and market.
But Cruise said last week, external that he “never thought of movies when I’m making them [in terms of] opening weekend,” adding he was instead focused on making films that “hopefully will translate, last and evolve”.
The film’s box office takings relative to its budget mean it could become one of the biggest film flops in Hollywood history.
Digger’s performance stands in sharp contrast to the success of major franchises starring Cruise in recent years, such as new instalments of Top Gun and Mission: Impossible.
Hollywood trade publication Variety said Digger was expected to end its box office run with around $50m (£38m) worldwide.
The film would need around $350m (£264m) to break even, due to its budget, marketing costs, the portion of ticket sales that go to theatres and the likely spend on an awards season campaign.
However, a Warner Bros spokesman pushed back slightly on the figure, telling Variety the film’s break even point was $300m (£227m).
Digger was the last standalone release for the studio before its recent takeover by Paramount.
The film is directed by Alejandro G Iñárritu, best known for films such as Birdman, Babel and The Revenant.
Digger received generally poor reviews from critics, prompting Warner Bros to launch a new marketing campaign urging audiences to “decide for yourself”.
