Thailand plans three tourism-boosting schemes: a 1.75-billion-baht co-payment programme covering hotels, restaurants, and attractions nationwide; 200-million-baht domestic airfare discounts for 400,000 seats; and a 500-million-baht international flight initiative targeting 487,000 visitors. All require Cabinet and committee approval before implementation, expected late 2026.
Key Points
• Thai Travel Thai Plus: Nationwide co-payment scheme covering hotels, restaurants, attractions, spas, tours, and transport; needs 1.75B baht (2026-27), projecting 32B baht impact and 1.6B baht tax revenue.
• Fly Thai All the Feeling: Subsidizes 400,000 airline seats (400-600 baht discounts) to secondary cities; costs 200M baht, expects 200,000 trips and 1.6B baht economic activity.
• Thailand Air Connect: Supports 600+ international flights, targeting 487,000 visitors via 500M baht marketing budget, projecting 23.166B baht revenue. All require Cabinet approval before launching (~late 2026).
Thai Travel Thai Plus: A Nationwide Co-Payment Scheme
The Thai Travel Thai Plus initiative is a co-payment scheme designed to cover all 77 provinces, spanning a wide range of tourism services such as hotels, restaurants, attractions, OTOP shops, spas, one-day tours, car and boat hire, and public transport. The programme requires a budget of 1.75 billion baht, to be allocated across the 2026 and 2027 fiscal years. Officials project the scheme could generate a substantial economic impact of 32.046 billion baht, alongside roughly 1.6 billion baht in tax revenue. By subsidising a broad spectrum of tourism-related spending, the plan aims to boost domestic consumption while supporting small and community-based businesses nationwide, reinforcing Thailand’s tourism recovery strategy.
Airfare Incentives and International Connectivity Programmes
Complementing the domestic scheme, Fly Thai All the Feeling would subsidise 400,000 airline seats across six domestic carriers, offering 400 baht discounts for major cities and 600 baht for secondary destinations on a first-come, first-served basis. With a budget of 200 million baht, it is expected to generate 200,000 trips and 1.6 billion baht in economic activity. Meanwhile, Thailand Air Connect targets international travel, allocating 500 million baht for joint marketing with airlines and charter operators. The initiative aims to support 600 flights and attract 487,000 international visitors, generating an estimated 23.166 billion baht in tourism revenue.
Pending Approval and Implementation Timeline
Despite their promising projections, none of the three proposals has been finalized. Each requires formal endorsement from the public-private tourism committee and the Cabinet, as well as confirmation of the requested central budget allocations. Collectively, the measures are designed to stimulate domestic spending, promote travel to secondary cities, and strengthen international air connectivity, forming a cohesive strategy to revitalize Thailand’s tourism sector. If approved, the Thai Travel Thai Plus co-payment scheme is expected to become operational by late 2026, marking a significant step in the government’s broader effort to accelerate tourism-driven economic recovery through coordinated public-private investment.
Source : Thailand plans THB2.45bn tourism stimulus with 500,000 co-pay subsidies and airfare discounts
