The Tourism Authority of Thailand and Agoda held a strategic meeting to enhance cooperation in travel intelligence and digital technology, promoting Thailand’s tourism globally and supporting sustainable practices and emerging destinations.
Strategic Tourism Partnership
Bangkok, 11 June 2026 – The Tourism Authority of Thailand (TAT) and Agoda have united to enhance Thailand’s destination marketing and global competitiveness through travel intelligence and digital tools. TAT Governor Ms. Thapanee Kiatphaibool and Agoda CEO Mr. Omri Morgenshtern, along with their teams, met at Agoda’s One Bangkok office to discuss future strategies.
Leveraging Technology and Insights
The collaboration merges Agoda’s digital expertise with TAT’s marketing capabilities to generate demand from international markets and boost domestic travel. Their focus includes promoting wellness tourism and lesser-known destinations. This partnership also aims to foster sustainable industry practices as part of the Trusted Thailand initiative, using insights to develop targeted campaigns that highlight Thailand’s cultural heritage and diverse experiences.
Commitment to Thai Tourism Growth
Agoda, founded in Phuket, remains committed to supporting Thailand’s tourism through its extensive digital travel platform, offering access to millions of accommodations and travel activities worldwide. Mr. Morgenshtern emphasized opportunities in wellness travel and safety communications, aiming to showcase Thailand’s rich offerings to a global audience.
Source : TAT and Agoda harness travel intelligence for quality tourism growth in Thailand
