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Home Switzerland

Swiss ski resorts log record numbers of visitors

GenevaTimes by GenevaTimes
January 2, 2025
in Switzerland
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Holiday resort traffic beats records

Skiers at Villars in western Switzerland on December 30, 2024.


Keystone-SDA





Generated with artificial intelligence.

Sunshine and fresh snow attracted numerous winter sports fans to Swiss ski resorts over the holiday period. Many ski stations reported record traffic.


This content was published on


January 2, 2025 – 10:52

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The number of people hitting the slopes of Anzère in canton Valais over the festive season was “the best ever”, declared Télé Anzère President Sébastien Travelletti on Thursday. The last record for daily admissions, set in 2019 (5,723), was broken twice between Christmas and New Year.

Targets for the end-of-year period will be met, even if the overall balance is currently slightly lower than last year due to a less favourable start to the season.

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A week of skiing in Switzerland will be more expensive in 2025




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Read more: A week of skiing in Switzerland will be more expensive in 2025


The Grimentz-Zinal area, also located in canton Valais, has also reported better-than-usual figures. “It’s the best December we’ve ever had,” says director Pascal Bourquin.

In Verbier, more than 20,000 skiers a day hit the slopes over the festive period.

Effect on overnight stays

The Vaud Alps has seen similar trends over the past ten days, thanks to perfect snow conditions and constant sunshine. “Visitor numbers are higher than last year, which was already a record year for the Christmas period,” said Villars-Gryon-Diableret lift manager Martin Deburaux.

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Ski piste

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Most Swiss skiers exceed 50km per hour




This content was published on


Jan 29, 2024



Three out of four Swiss skiers travel at over 50km/h, and one in five even tops out at over 70km/h, according to a study.



Read more: Most Swiss skiers exceed 50km per hour


Swiss Mountain Railways is due to publish its first detailed figures on Friday. Switzerland Tourism will also release data on overnight stays in its resorts.

The Valais tourism organisation Valais Wallis Promotion expects a 1% increase on last year, which was already a record year. This season’s exceptional weather has boosted the number of short-term bookings, said spokesperson Roger Brunner.

Boost in occupancy at lower altitudes

Swiss visitors represented the majority of people on the slopes, with many seeking to escape foggy conditions in the lowlands.

+ Going downhill: more than 50 Swiss ski lifts are rusting away

Lower-altitude resorts, where snow is becoming increasingly scarce, also reported positive figures. “The number of vacation guests and sales have doubled compared with last season,” said Marc-André Léchot, chair of the executive board of Les Téléskis aux Prés-d’Orvin, above Biel in canton Bern.

+ Swiss Alpine ski resorts face 40% drop in snow days

The resort, which was able to open non-stop between December 24 and January 1, will not be in deficit after two years of losses, said Léchot. He is optimistic, but realistic. With snow conditions no longer the norm, the resort now also counts on summer activities to break even.

Adapted from French by DeepL/sb

This news story has been written and carefully fact-checked by an external editorial team. At SWI swissinfo.ch we select the most relevant news for an international audience and use automatic translation tools such as DeepL to translate it into English. Providing you with automatically translated news gives us the time to write more in-depth articles.

If you want to know more about how we work, have a look here, if you want to learn more about how we use technology, click here, and if you have feedback on this news story please write to english@swissinfo.ch.

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