Swiss tourism grew slightly in 2025
Keystone-SDA
Hotels in Switzerland saw a modest rise in overnight stays last year, largely driven by travellers from Switzerland and the United States, according to Switzerland Tourism.
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A total of 43.9 million overnight stays were recorded in 2025, a 2.6% increase on the year before, Switzerland Tourism said at a press conference in Zurich on Wednesday. Almost half of all stays (48%) came from the domestic market, marking a 1.4% rise.
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European visitors accounted for 12.7 million overnight stays, a rise of 3.9%. Among overseas travellers, demand was particularly strong from the US, which generated 3.6 million overnight stays, up 5.4%.
Switzerland Tourism expects tourism levels to remain flat in 2026.
Translated from French by AI/sp
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