“Retail media is becoming one of the most important growth engines for brands and retailers, but its future depends on trust, transparency, and measurable business outcomes,” said Emilie Darolles, President, West Europe, NIQ. “As commerce and media continue to converge, brands need a consistent way to understand what is driving performance across markets, retailers, and channels. Together with Unlimitail, we’re helping create a more connected measurement ecosystem that enables marketers to move beyond assumptions and confidently demonstrate the impact of their investments.”
