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Home Switzerland

Most Swiss small firms confident of survival

GenevaTimes by GenevaTimes
July 9, 2026
in Switzerland
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Swiss SMEs have many concerns – yet they remain confident

Swiss SMEs have many concerns – yet they remain confident


Keystone-SDA

Despite economic uncertainties, the majority of Swiss small and medium-sized enterprises (SMEs) are optimistic about the future.





Generated with artificial intelligence.


This content was published on


July 9, 2026 – 13:46

According to a survey, 86% of respondents expect their business to still be in operation in ten years’ time.

At the same time, 43% regard the economic situation in their sector as uncertain. This is shown by this year’s SME labour market study by Axa Switzerland, which was carried out by the Sotomo research institute.

+ US tariffs force Switzerland to rethink trade ties

The survey involved 336 Swiss SMEs with five or more employees in German-speaking and French-speaking Switzerland. The survey took place in mid-March.

Costs take centre stage

Rising costs represent the greatest economic burden for 65% of companies. This is followed by increasing competitive pressure in Switzerland (29%) and declining customer loyalty (26%).

SMEs with a high degree of dependence on foreign markets tend to view international factors more critically. For example, they cite increasing competitive pressure from abroad and exchange rate risks more frequently as causes for concern.

Four in ten companies heavily dependent on foreign markets also regard US tariff policy as a significant upheaval for their business.

Alongside costs, labour shortages remain a key challenge for 41% of SMEs. This is particularly evident in the manufacturing sector, where the proportion of companies experiencing recruitment difficulties has risen from 45% to 65% since 2022. In the services sector, by contrast, the figure has remained stable at around 45%.

Recruitment difficult

Despite rising unemployment since 2023, recruitment remains difficult for many firms. A third of SMEs find the recruitment process increasingly challenging.

When it comes to job profiles, 63% of the SMEs surveyed would be more likely to advise school leavers to take up a vocational apprenticeship rather than pursue a degree. Furthermore, a third of companies expect to hire fewer graduates over the next five years. Only 15% anticipate a greater need for university graduates.

Many companies (57%) are also concerned about their reliance on IT solutions, most of which are American. So far, however, the largest group of companies has not yet taken any action despite these concerns.

More

The IMF highlights the strength of the Swiss economy

More


Workplace

IMF highlights positive Swiss economic outlook




This content was published on


Jun 25, 2026



IMF forecasts Swiss GDP growth of 0.8% in 2026 and 1.5% in 2027, with low inflation but trade and energy risks.



Read more: IMF highlights positive Swiss economic outlook


+ How we produce English news
Translated from German, reviewed by an English Department journalist. 

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