Black Friday is rapidly emerging as a major shopping occasion for Indian consumers
It promises to be a super busy Thursday and Friday for restaurateurs and retailers with Thanksgiving feasts and Black Friday sales creating a big buzz in advance.
Black Friday is rapidly emerging as a major shopping occasion for Indian consumers in the second half of the year fuelled not just by online offers but also attractive discounts doled out by offline retailers.
Thanksgiving feasts are relatively recent phenomena but this year both homes and restaurants are laying out a grand table, and premium food stores had stocked their pantries in anticipation.
“At Food Stories, we’ve noticed that more households are recreating a classic Thanksgiving table, whether that means ordering a beautifully-roasted turkey with thoughtful sides or cooking their own version at home using high-quality ingredients like premium frozen Butterball turkey,” said Avni Biyani, Founder, Food Stories, which organised a preview of its Thanksgiving offerings earlier this month.
Thanksgiving buffet
A host of restaurants ranging from Bastian and Milagro in Mumbai to Novotel in Hyderabad have been publicising their Thursday Thanksgiving buffet replete with comforting stuffed food and pies.
Meanwhile, retailers are gungho about how demand momentum for Black Friday sales is being driven not just by large metros but also tier-2 and tier-3 towns.
Most players are anticipating to garner double-digit growth during the Black Friday sale period. While some players have already begun Black Friday offers, others will kickstart it this Friday.
Gopal Asthana, CEO, Tata CliQ said, “The sale on our platforms started on November 20 and is seeing a strong traction, with our daily run rate already trending at 3x to 4X and above compared to regular business days. We expect a higher double-digit year-on-year growth, outperforming last year’s sale event. Overall, we are seeing strong demand in categories such as watches, accessories, footwear and beauty products.”
Shopping moments
“Black Friday has quickly emerged as one of the biggest H2 shopping moments for Indian consumers, with brands across fashion, beauty, home and lifestyle categories rolling out highly attractive offers. Over the years, we have seen strong momentum with about 25 per cent y-o-y increase in demand, driven significantly by shoppers from tier 2 and tier 3 cities,” a spokesperson for Myntra added.
Nishank Joshi, Chief Marketing Officer, Nexus Select Malls said, “What began as a single-day flash sale has now evolved into a full-fledged shopping week for many brands, signalling not just consumer enthusiasm, but the maturing of India’s retail landscape. For us at Nexus Select Malls, Black Friday provides a timely surge in November, which tends to be softer when Diwali falls in October. We are optimistic of delivering double-digit growth in both sales and footfalls during the Black Friday weekend.”
Echoing a similar sentiment, Pushpa Bector, Senior Executive Director and Business Head, DLF Retail said, “We expect a strong double digit uplift over the Black Friday period, setting us up for a strong close to the year.”
Published on November 26, 2025
