“For us, sponsoring the Giro d’Italia is an honour. It is one of the country’s most important and widely followed sporting events. It is not only a moment of celebration, but also a way to strengthen the relationship we have with local communities. Above all, it delivers relational value,” added Rosanna Cattini, Vice President of Conad Centro Nord, referring to the return the Giro generates for the cooperative, including from an economic perspective.
