Majid Al Futtaim has announced a AED5 billion ($1.3 billion) investment to transform Mall of the Emirates into what the company calls a “next-generation lifestyle destination”.
The project, coinciding with the mall’s 20th anniversary, aims to expand retail space and introduce new wellness, cultural and dining facilities.
“Two decades ago, Mall of the Emirates set a new benchmark for retail and entertainment in the region. Today, we’re building on that legacy with a bold investment that redefines what a mall can be. This transformation goes beyond physical expansion — it’s about creating new ways for people to connect, unwind, and be inspired, all in one destination,” Khalifa Bin Braik, Chief Executive Officer of Majid Al Futtaim Asset Management said.
Dubai retail icon announces 20,000 sq.m expansion in AED5 billion overhaul
The transformation will add 20,000 square metres of retail space, accommodating 100 new stores across luxury, fashion and lifestyle categories. AED1.1 billion has already been allocated to enhancements currently in progress.
“As we mark 20 years, our focus is firmly on the future. By introducing world-class wellness, cultural, and dining experiences, we’re enhancing quality of life and supporting Dubai’s vision as a global city — all while remaining committed to innovation and sustainability at every step,” Braik added.
The development includes the SEVEN Wellness Club at the Kempinski Hotel, offering fitness, spa and recovery experiences.
A cultural hub called New Covent Garden, developed with Dubai Performing Arts Academy, will open in early 2025 and feature a 600-seat theatre and rehearsal spaces.
A new indoor-outdoor precinct will combine fast-casual dining with entertainment options. The mall’s first outdoor food and beverage courtyard is scheduled to open in early 2027, designed to transform into a green space during cooler months.
Four new entertainment concepts are planned by late 2026, while VOX Cinemas has already upgraded its offering with what it describes as the world’s most advanced IMAX experience.
The West End district will undergo a complete revamp. Infrastructure improvements include the implementation of the Parkin barrier-less parking system, access road enhancements, and bridge upgrades in collaboration with Dubai’s Roads and Transport Authority, expected to complete by September.
The company states that sustainability will be central to the transformation, with energy-efficient technologies, smart systems and eco-conscious design integrated throughout the development.
