
AI advises parents facing problems with their children on behalf of Pro Juventute.
Keystone-SDA
Swiss organisation Pro Juventute is expanding its parenting advice service using artificial intelligence (AI). The use of AI assistants to answer parents’ questions is still being trialled. However, the service is due to be rolled out gradually from next year.
According to the foundation’s website, Pro Juventute is working with selected Swiss local authorities and specialist organisations to further develop its existing letters to parents through a new parents’ guide by the end of 2026. Parents will therefore be able to ask their questions directly via WhatsApp, in their own language and round the clock.
“Pro Juventute’s AI assistant answers these questions based on verified expert knowledge, drawn in part from the existing Pro Juventute letters to parents,” the website adds. Where necessary, specialists are also available to provide personalised advice.
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Artificial intelligence explained
With the Parent Guide, Pro Juventute is making the specialist knowledge it has built up over the years “simple and direct” to access on a smartphone. Thanks to AI, the Parent Guide is available round the clock, it said.
Pro Juventute says that it is aware of the risks associated with artificial intelligence. “Unlike other AI applications, the Pro Juventute Parents’ Guide draws exclusively on content from the ‘Parents’ Letters’ – which has been reviewed by experts – and other selected Pro Juventute content for parents,” spokesperson Lulzana Musliu told the Swiss News Agency Keystone-SDA.
The AI responses are also continuously checked for quality by experts and optimised accordingly, she said.
A “very important feature of the Parents’ Guide” is also the option for parents to contact a real expert at any time, she said. It is important that Pro Juventute always clearly indicates when it is an AI chatbot and when it is a real person, she said.
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Translated from German, reviewed by an English Department journalist.

