Viola Communications, a subsidiary of the Abu Dhabi-based investment holding company Multiply Group PJSC, has announced a strategic partnership with NIM Digital, a UAE-grown digital consultancy firm. The collaboration aims to advance digital transformation and the adoption of immersive technologies across the UAE.
The partnership unites Viola’s two decades of experience in marketing and communications with NIM Digital’s expertise in user Experience design, AI development, and data analytics, intending to develop integrated digital experiences that unite innovative storytelling with emerging technologies.
“Our partnership with NIM Digital enables us to deliver cutting-edge digital solutions that blend creativity with technology,” said Piero Poli, CEO of Viola Communications. “As two innovators rooted in the Emirates, we share a deep understanding of the nation’s ambitions and the evolving needs of local organisations.”
NIM Digital’s Co-Founder and CEO Rani Saddi said that the collaboration “brings together the best of technology and creativity to accelerate digital transformation across the UAE.”
The alliance focuses on five areas: AI-driven marketing, immersive user experiences, data-powered campaign performance, and technology-enabled client solutions. It also aligns with the UAE’s national innovation strategy, which stresses digital adoption and the development of tech ecosystems.
For Viola, the collaboration is a step beyond traditional communications, expanding its offering into digital innovation and AI integration. On the other hand, NIM Digital gains access to Viola’s vast client network, which includes significant governmental and private organisations. Together, the firms plan to co-develop digital tools and immersive experiences that allow brands to better study customer behaviour, increase engagement, and provide quantifiable outcomes.
In 2026, the collaboration is anticipated to produce new interactive marketing campaigns and AI-powered platforms.
The partnership also sustains Multiply Group’s overarching goal of supporting tech-driven ventures that contribute to the UAE’s long-term digital competitiveness.
