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Video game performers vote on contract that could end nearly three-year-long battle over AI

GenevaTimes by GenevaTimes
July 9, 2025
in Business
Reading Time: 1 min read
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If approved, the agreement will deliver pay raises, control over performers’ likenesses and artificial intelligence protections. The contract was first reached in early June between the union and an industry bargaining group consisting of several major video game companies, including divisions of Activision and Electronic Arts. The nearly year-long strike was suspended on June 11 and about 3,000 SAG-AFTRA members covered by the interactive media agreement have had since June 18 to vote.

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