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UAE’s e& makes critical switch to Google Apigee Hybrid technology

GenevaTimes by GenevaTimes
October 25, 2025
in Business
Reading Time: 2 mins read
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UAE’s e& makes critical switch to Google Apigee Hybrid technology
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e& UAE said it had successfully migrated to the Google Apigee API Management Platform, marking a significant milestone in its journey as a digital-first operator.

The strategic move makes e& UAE the first telecommunications provider in the UAE to adopt Google Apigee Hybrid technology. It’s a critical and large-scale strategic initiative, and was executed with zero downtime or disruption to customers and partners.

The migration to Apigee Hybrid will reshape how the company innovates and monetises its vast digital assets and services.

Marwan Bin Shakar, Acting Chief Technology and Information Officer at e& UAE, explained: “Speed and agility are non-negotiable as we continue to scale our digital services across the UAE.

“The successful adoption of Apigee Hybrid is a powerful step in our journey of building the future of connectivity. It provides the secure foundation and flexibility we need to accelerate our digital transformation and deliver a new generation of secure, real-time experiences to our customers in the region’s evolving API economy.”

Google Apigee Hybrid will dramatically accelerate time-to-market for new offerings and fundamentally reshape how the company innovates and monetises its digital assets and services. This advanced platform empowers e& UAE to build and manage APIs across a hybrid model that seamlessly integrates their on-premise and cloud infrastructure, offering unparalleled flexibility and control while meeting stringent security and compliance requirements.

Ziad Jammal, General Manager for Google Cloud in the UAE, Levant, and North Africa, added: “e&’s adoption of Google Apigee Hybrid truly sets a benchmark for innovation in the telecommunications sector.

“Their commitment to leveraging cutting-edge cloud technologies, coupled with their evident resilience and leadership, will empower them to unlock new digital possibilities and deliver exceptional value to their customers and partners. This migration showcases how strong platform capabilities drive future-proof API strategies, setting a new standard for telecommunications providers in the region and paving the way for greater collaboration and growth within the open API economy.”

e& UAE is now one of the leaders in API monetisation, having embraced global CAMARA standards with three certified APIs already live on the Apigee platform. This reinforces e&’s role in the telecom ecosystem as a digital-first operator.

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