Swiss consumers are turning their backs on “Made in the USA” products.
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A majority of Swiss and European consumers say they are prepared to opt out of buying American products like Coca-Cola and Nike in protest at US tariffs, a study shows.
The survey was conducted in Switzerland, Germany, Austria, France and Italy by Yougov on behalf of the online retailer Galaxus. A total of 5,263 people, including 1,034 in Switzerland, took part.
The results show that 54% of Swiss consumers say they are prepared to steer clear of American products. Only Austria recorded a higher figure (57%).
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Trump tariff shock: how Switzerland is positioning itself
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Swiss companies, politicians and workers are scrambling to work out the true cost of punitive US tariffs.
Almost 70% of Swiss say they would like to buy European food rather than American. And this trend is particularly strong among older people.
The only problem is the price. In Switzerland, only 10% of those questioned said they were “very probably” ready to pay more for non-US products.
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Switzerland and US agree to accelerate tariff talks
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After a meeting with US ministers in Geneva on Friday, the Swiss president intends to present Washington with a declaration of intent in the next two weeks.
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Providing you with automatically translated news gives us the time to write more in-depth articles. The news stories we select have been written and carefully fact-checked by an external editorial team from news agencies such as Bloomberg or Keystone.
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WHO opens annual meeting amid financial crisis
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The World Health Organization (WHO) boss, Tedros Adhanom Ghebreyesus, says the Geneva-based UN agency has revised down its budget to $4.2 billion (CHF3.5 billion) for 2026-2027.
Swiss police break up major Chinese trafficking ring
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Bern cantonal police have smashed a major human trafficking ring. Five people are accused of luring over 100 Chinese women to Switzerland to exploit them as sex workers.
Swiss health survey: 52% of men are overweight, 34% of women
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The results of the Swiss Health Survey 2022 reveal clear differences between men and women: 55% of women and 44% of men live with at least one chronic illness.
Switzerland plans to give an additional $80 million (CHF67 million) for the 2025-2028 period to the World Health Organization (WHO), which is facing financial difficulties.
Over half a million people attended Eurovision shows or events in Basel
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Over 500,000 people attended Eurovision Song Contest (ESC) shows or related events in Basel last week, the organisers said on Monday, celebrating its “great success”.
Swiss centre records almost 300 victims of human trafficking
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Last year, 208 victims contacted the specialist unit FIZ Advocacy and Support for Migrant Women and Victims of Trafficking. For 59 others, an examination is still underway.
Swiss mountain village threatened by serious landslide risk
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The situation in the mountain village of Blatten, canton Valais, remains serious due to the threat of a landslide, Swiss officials said on Sunday afternoon.
