Sweden’s recorded music market grew 3% YoY in 2025 to over SEK 2.3 billion ($234 million at the average exchange rate for 2025), with streaming — particularly paid subscriptions — doing virtually all of the work.
The figure, published Wednesday (March 18) by IFPI Sverige (IFPI Sweden), the local trade body for the Swedish recorded music market, confirms that streaming continues to dominate the industry in Spotify’s home market.
Ludvig Werner, CEO of IFPI Sverige, said in a translated statement: “Swedish music sales continue to be stable and 2025 did not offer any major changes.”
Added Werner: “Video streaming accounted for a larger increase (+10%) but the streaming market is still heavily dominated by pure audio streaming. Physical formats, especially CDs, have increased slightly, but as their share of the total is relatively low, it has limited impact on the total market.”
Digging deeper into the numbers, we can see that digital revenues (including paid and ad-funded audio streaming, video streaming, and downloads) rose 3% YoY in 2025 to SEK 2.17 billion ($221m).
Subscription-based audio streaming revenue climbed 2% YoY to SEK 1.95 billion ($199m), accounting for 85% of all music revenues in Sweden in 2025.
Revenue from ad-funded streaming, in contrast, only accounted for 5% of overall music revenue in Sweden last year. The figure rose 9% YoY to SEK 124.3 million ($12.7m).
IFPI Sverige’s data showed that with the surge in paid streaming, digital downloads of music in Sweden declined 6% YoY to SEK 8.6 million ($877,000), less than 1% of the market.
The continued drop suggests that Sweden’s crackdown on piracy remains in effect, as the country banned unauthorized downloading of copyrighted material, such as music and film, from the internet via unauthorized websites in 2005.
While physical music sales performed slightly better in 2025 versus 2024, the latest data confirmed how physical formats are losing ground, growing only 1% YoY to SEK 110 million ($11.2m).
In 2024, physical music revenue edged down 7% YoY, weighed down by declines across the board.
In 2025, revenue from CD sales grew 4% YoY, recovering from the 12% drop in 2024, while revenue from vinyl sales edged up roughly 1% YoY, also rebounding from the 4% decline between 2023 and 2024.
Meanwhile, the most-streamed single of 2025 in Sweden was KAJ’s Bara bada bastu, released in February through Warner Music Sweden. It is the first Swedish-language song at Eurovision since 2012.
Children’s music also made a strong presence across the Top 10 Singles Chart for 2025 in Sweden, with three of Humlan Djojj & Josefine Götestam’s (Sony Music / Sony Music Ent Sweden AB) songs placing at No. 2, No. 8 and No. 9.
Global pop artists also made it to Sweden’s Top 10 Singles including Alex Warren’s Ordinary (Atlantic Records / Warner Music Sweden AB) at No. 3, Rosé & Bruno Mars’ APT (Atlantic Records / Warner Music Sweden AB), at No. 5, and Lady Gaga & Bruno Mars’ Die With a Smile (Interscope / Universal Music AB) at No. 7. Golden from the Netflix animated film KPop Demon Hunters landed at No. 6.
The album chart consisted of records from Humlan Djojj & Josefine Götestam, KPop Demon Hunters Cast, Billie Eilish, Alex Warren, Taylor Swift, Swedish artist Veronica Maggio, Sabrina Carpenter and Teddy Swims.
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