Sony Music Publishing has signed a global publishing deal wit breakout Texas-born rapper and singer BigXthaPlug.
SMP noted that BigXthaPlug, aka Xavier Landum, “has quickly established himself as one of music’s most powerful new storytellers”.
BigXthaPlug has released two albums to date: Amar (2023) and Take Care (2024), alongside a string of multi-platinum singles.
Tracks including Texas and Levels have reached double-platinum status, while Mmhmm is certified triple platinum and The Largest has gone platinum.
His latest album I Hope You’re Happy, released in August, has been central to the artist’s crossover momentum. The project peaked at No.2 on both Billboard’s Top Country Albums and Top Rap Albums charts, and reached No.7 on the Billboard 200. It also features collaborations with Luke Combs, Ella Langley, Thomas Rhett, Jelly Roll and Shaboozey.
“Sony Music Publishing gets my vision and believes in my music, and I’m excited to be working with them”
BigXthaPlug
The album also produced the single All The Way, a collaboration with Bailey Zimmerman that reached No.5 on the Billboard Hot 100 and became the first song ever to simultaneously top Billboard’s Hot Rap Songs and Hot Country Songs charts.
In late November, BigXthaPlug surprised fans and released Cold with Post Malone as part of the deluxe edition of I Hope You’re Happy.
In a statement, BigXthaPlug said: “Sony Music Publishing gets my vision and believes in my music, and I’m excited to be working with them. I look forward to all the great music that’s ahead.”
Ari Gelaw, Vice President, Creative A&R at Sony Music Publishing, added: “BigXthaPlug is a generational talent whose voice resonates on such a deep level. His ability to speak truth through his music is inspiring.
“It’s an honor to be partnering with him and his team and we look forward to championing his success into the future.”
“His ability to speak truth through his music is inspiring.”
Ari Gelaw, Sony Music Publishing
In addition to his upcoming Take Care Tour across the US and Canada, BigXthaPlug has already performed at major US festivals such as Rolling Loud and Dreamville Fest, as well as international events including Wireless Festival, Openair, Slottsfjell and Lollapalooza Berlin.
His rise has been recognized across the industry: this year he was named Billboard’s Country Power Players Innovator, Variety’s Hip-Hop Disruptor of the Year, and XXL’s Best New Artist.
He previously earned Amazon Music’s Breakthrough Hip-Hop Artist designation and was part of XXL’s 2024 Freshman Class. He also received a BMI R&B/Hip-Hop Award for Mmhmm, and Best New Artist nominations at both the iHeartRadio Music Awards and BET Awards.Music Business Worldwide
