Hollywood talent giant Wasserman has promoted Shelley Pisarra to the role of Chief Insights and Innovation Officer.
Pisarra previously served as Executive Vice President, Global Insights.
The exec will report to Wasserman’s Chief Operating Officer, Darrell Coetzee.
A 2020 Sports Business Journal ‘Game Changer’ honoree, Pisarra co-founded the Women in Sports and Events (WISE) Multiplier Summit in 2022, and has partnered on programming with the MIT Sloan Sports and Analytics Conference since 2016.
In her new role, Pisarra will “develop strategies and platforms that will accelerate growth across the sports, music and entertainment landscape,” according to Wasserman.
Specific initiatives Pisarra will work on include the “continued expansion of Wasserman’s product and innovation work”.
Pisarra will also work on “developing proprietary commercial capabilities that unlock revenue opportunities for op talent, brands, and rights holders”.
Commenting on her new role, Pisarra, said: “I’m thrilled to step into this role, as Wasserman continues to demonstrate our commitment to putting insights to work to best serve our clients, while anticipating what’s next for the fan at the intersection of sports, music, and entertainment.”
“I’m thrilled to step into this role, as Wasserman continues to demonstrate our commitment to putting insights to work to best serve our clients.”
Shelley pisarra
News of Pisarra’s promotion comes during a busy period of expansion for Wasserman Music and the wider Wasserman group, after the company appointed Steve Murray as its new Executive Vice President of Mergers & Acquisitions and Strategy in July 2024.
Notably, Murray played a key role in Providence’s strategic investment in Wasserman back in November 2022, which the company said fueled its expansion efforts.
There have also been several music-related hires at Wasserman this year. Last month, Wasserman Music made two new hires to bolster its New York-based Hip-Hop/R&B division. Jazmyn Griffin joined as a New York-based Director on the Global Festivals team.
Tessie Lammle also joined the company as a Los Angeles-based Director and agent focused on hip-hop and R&B artists.
Meanwhile, back in January 2025, Wasserman Music appointed three executives from rival William Morris Endeavour (WME) to its leadership team.Music Business Worldwide
