“All age-restricted products” will be behind that layer of age checking, Zhu said.
The Commission is the primary supervisor of Shein under the Digital Services Act, the EU law designed to limit the risks of online platforms to users. Shein is classified as a Very Large Online Platform with over 45 million users and can face fines up to 6 percent of its global annual revenue for breaches of the rules.
The Commission did not immediately respond to POLITICO’s request for comment.
Shein is also testing the Commission’s age verification app, or “mini wallet” as it’s sometimes called, Zhu said. This blueprint for an app to check age online was developed by the Commission and is currently being tested by six EU countries.
“Of course it was totally unacceptable what has happened,” Zhu said, referring to the child-like sex dolls and other illegal content. But it “is not the first time that happened to a marketplace and it also happened to multiple marketplaces,” Zhu said.
