Lonely Planet named Phuket among the world’s 25 Best Destinations for 2026, highlighting its coastal lifestyle, urban vibe, and culture. This boosts Thailand’s global tourism reputation.
Phuket: A Top Destination for 2026
Bangkok, 27 October 2025 – The Tourism Authority of Thailand (TAT) is thrilled to announce that Lonely Planet has included Phuket in its list of the world’s 25 Best Destinations for 2026. Highlighted for its unique coastal lifestyle, vibrant atmosphere, and rich culture, Phuket continues to stand out as a top island destination. This recognition reinforces its status as an inspiring locale for global travelers seeking diverse experiences.
Enduring Appeal and Responsible Tourism
Ms. Thapanee Kiatphaibool, TAT Governor, expressed that this accolade underscores Phuket’s lasting allure and Thailand’s dedication to quality, sustainable tourism. Lonely Planet’s feature showcases Phuket’s blend of beachside relaxation and local creativity. A new travel itinerary invites visitors to explore the island’s stunning beaches, gastronomy, and art from fresh perspectives.
Global Recognition and Media Spotlight
Lonely Planet, a leading travel media brand, influences global travel through its annual Best in Travel list. Its focus on Phuket has captured significant international media attention, with outlets like CNN enhancing Thailand’s reputation. This honor joins other international accolades, emphasizing Thailand’s cultural heritage, sustainability, and exceptional hospitality.
Source : Phuket named among the world’s 25 best destinations for 2026 by Lonely Planet

