ONErpm has appointed Nuno Rocha as Head of Business Development for Portugal, the Lusophone and Francophone African territories, and the MENA region.
Formerly the General Manager of Portugal, Rocha will now lead the company’s expansion across these high-potential emerging markets.
As part of its strategic expansion, ONErpm is opening a new office this fall in Luanda, the capital of Angola, to further strengthen its presence in the Lusophone music market.
The company said that it is also “reinforcing” its operations in Morocco and Tunisia while continuing to accelerate growth in Egypt.
ONErpm’s Portuguese office, in collaboration with the marketing team in Brazil, is actively supporting all Lusophone territories across Africa, the company said on Thursday (November 6).
The company added that “Rocha will focus on expanding marketing infrastructure across the MENA region to deliver tailored solutions for artists releasing music in these markets”.
Before joining ONErpm, Rocha owned DJ Selektion, a label under Vidisco, where he collaborated with artists such as Fat Joe, Fatman Scoop, Vitor Kley, Mc Fioti, DubVision, Daniel Santacruz, Pedro Cazanova, and Boy Teddy, supporting them through management, booking, or both.
He also played a key role in organizing some of Portugal’s most prominent music festivals, including RFM Beach Power, in partnership with the country’s largest radio station. Rocha began his career at Portugal Telecom, where he managed national sales teams.
“Managing and leading the Lusophone, Francophone, and MENA regions means embracing multicultural dynamics, building strong and strategic partnerships, and fostering sustainable development.”
Nuno Rocha
“Managing and leading the Lusophone, Francophone, and MENA regions means embracing multicultural dynamics, building strong and strategic partnerships, and fostering sustainable development,” said Rocha. “Every encounter is an opportunity to pave the way for the future.”
Rocha, according to ONErpm, has “been instrumental in signing top talent” to the company, including MAGIC, Yuri de Cunha, Firebeatz, and Badoxa.
Under his leadership, Hélio Batalha earned three major awards at the 2025 Cabo Verde Music Awards, while Portugal’s Badoxa surpassed 90 million YouTube views and 60 million streams.
VIZINHOS, meanwhile, a Portuguese band formed in 2025, has “quickly become one of the country’s biggest breakout acts”, said ONErpm, amassing over 90 million streams across platforms and holding the No.1 spot on Spotify Portugal for more than 100 days with their hit single Pôr do Sol, while their two follow-up releases also secured positions in Spotify Portugal’s Top 50.
In Angola, ONErpm says it has “played a pivotal role in developing the local music industry and helping artists generate meaningful revenue”. The company cites “standout success” Chelsea Dinorath, who joined as an emerging artist and has racked up more than 36 million YouTube views.
In Egypt, Rocha now joins forces with Nayrouz Abouzid, who ONErpm says, “has been a driving force behind some of the country’s most exciting artists”, including Shahyn, who performed at the first international event of his career; DJ Mubarak, whose streams ONErpm says “skyrocketed by 760,000% in just five months”; and Mond, who reached 61 million streams in four months, becoming the No.1 artist in the Mcompany’s MENA office.
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