Thailand experienced a tourism surge during Mother’s Day weekend, with 3.16 million trips contributing 13.75 billion baht. The Central Region emerged as the top destination for travel, while Bangkok led in revenue generation, fueled by domestic tourists.
Key Takeways
- Thailand’s domestic tourism boomed during the Mother’s Day long weekend (Aug 9-12, 2025), generating 13.75 billion baht from over 3.16 million trips. The average hotel occupancy rate reached 66%, with Thai nationals being the majority of travelers at 41%.
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Bangkok led in revenue with 3.41 billion baht, followed by the South and East regions. Top destinations included Bangkok, Kanchanaburi, and Chonburi. Hotel occupancy peaked in Prachuap Khiri Khan (88%), driven by coastal attractions and cultural events.
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Most travelers chose short trips for family-oriented activities, such as temple visits and celebrations. The Tourism Authority anticipates continued domestic travel growth, alongside rising international tourism. The government is committed to promoting tourism for economic benefits.
Thailand’s domestic tourism boomed during the Mother’s Day holiday (August 9-12, 2025), generating 13.75 billion baht from over 3.16 million trips. The average hotel occupancy rate reached 66%, with Thai nationals comprising 41% of travelers.
The Central Region led in trips (898,000), followed by the Northeast (609,600) and East (600,500). Bangkok topped revenue (3.41 billion baht), trailed by the South (2.79 billion) and East (2.62 billion). Popular destinations included Bangkok, Kanchanaburi, and Chonburi. Prachuap Khiri Khan boasted the highest hotel occupancy at 88%, driven by coastal attractions, cultural sites, and celebrations.
Most tourists favored short-distance travel and day trips for family activities. The Tourism Authority of Thailand anticipates continued domestic tourism growth, alongside international tourism. The government plans to further promote tourism to stimulate the economy and create jobs.
