Independent label Mom+Pop Music has appointed Zoe Barton as Executive Vice President of Digital, Viral (Pipes), Commerce, and Marketing.
Barton will provide strategic leadership across multiple departments, bringing over a decade of experience in artist development, marketing, and viral strategy. She will report to Mom + Pop co-founders Michael Goldstone and Thaddeus Rudd.
Commenting on the appointment, Goldstone said: “Zoe joining Mom+Pop is culturally and musically impactful for us. She is an artist in her own right, a visionary, and we deeply value her acumen and creative instincts. We are looking forward to seeing her soar at Mom+Pop.”
Barton added: “Joining this team feels incredibly full-circle for me. I’ve admired Mom+Pop Music for years—not just for the artists they champion, but for the heart and integrity behind the work. It’s an honor to join a company that consistently leads with passion and purpose, and I’m deeply grateful to Goldie and Thad for trusting me to contribute to that vision in a meaningful way.”
She joins Mom+Pop from ORIGIN, where she served as General Manager and Head of Creative, leading digital strategy and campaigns for artists including A$AP Rocky, LISA, and ONE OK ROCK.
Previously, she also co-led Warner Records’ viral marketing department, working on campaigns for Zach Bryan, Omar Apollo, Dua Lipa, and Sombr, and launched Columbia Records’ viral marketing division, contributing to campaigns such as “Mood” by 24kGoldn, “Stay” by The Kid LAROI & Justin Bieber, and Adele’s “Easy On Me.”
Mom+Pop is part of Exceleration Music’s network of independent labels, which also includes Cooking Vinyl, Yep Roc, Bloodshot, and others, reflecting the company’s efforts to strengthen digital marketing and operational capabilities.
The company announced the launch of its in-house creative and digital agency, Pipes Music, earlier this year.
Pipes is working with artists on Mom+Pop and other independent artists (“both signed and unsigned”, as the company puts it).
The Pipes creative team provides content creation, social media campaign strategy, and – amongst other services – also runs fan accounts for artists.Music Business Worldwide
