‘Läckerli Huus is not for sale’  

Miriam Baumann is the owner, chairwoman and CEO of Läckerli Huus, which manufactures the famous Läckerli biscuit. In an exclusive interview with Swissinfo she says her company is struggling to keep up with new regulations. In 2007 Miriam Baumann acquired Läckerli Huus, which produces the Läckerli, a traditional crunchy spiced biscuit. Since then Baumann has been the sole owner, chairwoman and CEO of the company, which has some 150 employees. She has instigated major transformations at Läckerli Huus, significantly broadening its product range, while continuing to serve international markets, particularly Germany and Japan. Swissinfo met her at the company’s headquarters in Frenkendorf, an industrial municipality in canton Basel Country. Swissinfo: You took over Läckerli Huus in 2007. What are the three most important changes you have made in the company since then? Miriam Baumann: First, we simplified the legal structure. Läckerli Huus was part of a group of five companies, and we …

Read More