A seven-metre inflatable condom appeared outside the European Parliament in Brussels on Tuesday (17 March), part of a campaign by global health NGO DSW (to draw attention to the limited contraceptive choices available to men.
The eye-catching installation, accompanied by a tongue-in-cheek public campaign titled ’Time Has Cum’, aims to push EU institutions to invest in research and development of new male contraceptive methods.
Head of DSW’s Brussels office, Lisa Goerlitz, said the stunt was designed to spark conversation around what remains a significant gap in reproductive health.
“While it’s an eye-catcher, the message is serious,” she said. “It’s the year 2026 and only two contraceptive methods are available for men: condoms, an on-demand option, and vasectomy, a permanent method of sterilisation. This has to change and the EU should take the lead in supporting breakthrough innovation in the male contraceptive field.”
DSW is calling on the EU to step…
