B2B music distributor FUGA has partnered with fan app Single to enable FUGA’s artist and label clients to deliver music and merch directly to their Shopify storefronts.
FUGA, owned by Downtown Music, announced the new integration on Thursday (June 5), calling it the company’s “first step” into direct-to-consumer e-commerce.
“Traditionally, artist and label teams have had to manage their D2C sales, streaming, and digital distribution through separate platforms, leading to friction and missed opportunities,” FUGA said in a statement.
The integration with Shopify, via Single, means artists and labels will have “a starting point to grow their DSP presence and direct-to-fan business in one place.”
Ottawa, Canada-headquartered e-commerce platform Shopify invested in Nashville-headquartered Single in 2022, resulting in the fan app launching a number of e-commerce-related features, such as token-gated sales and the ability to mint NFTs.
Through the new partnership, artists and labels with FUGA will be able to place their music in their Shopify storefront alongside merch and access to listening parties and exclusive communities. Sales made through the storefronts will be reported to US, UK and Australian charts.
“Artists thrive when they have multiple ways to build deeper relationships with their fans across multiple channels.”
Tommy Stalknecht, Single
“Our partnership with FUGA isn’t just about sales – it’s about transforming distribution into a direct fan connection,” said Tommy Stalknecht, Co-founder and CEO at Single.
“No other platform gives artists and labels this level of control, turning every release into an opportunity to engage fans, capture first-party data, and drive direct revenue. Artists thrive when they have multiple ways to build deeper relationships with their fans across multiple channels.”
“Artists today need full-scale business solutions. The music industry is becoming more complex, with evolving revenue streams and growing demands for direct fan relationships,” FUGA President Christiaan Kröner said.
“We understand these challenges and always try to remain ahead of the curve in addressing them. By integrating Single’s powerful direct-to-fan app into our platform, we’re providing artists with the tools they need to monetize content, engage fans, and optimize revenue – everything they need, all in one place.”
“By integrating Single’s powerful direct-to-fan app into our platform, we’re providing artists with the tools they need to monetize content, engage fans, and optimize revenue.”
Christiaan Kröner, FUGA
Over the past year, Amsterdam-headquartered FUGA has been busy signing distribution and marketing deals with labels, including with L.A.-based indie Mind Of A Genius Records, Paris-based Record Makers, Belgium’s Potion Records, and UK labels One House, Critical Music and Berry’s Room.
The company has also expanded its global footprint, moving into the Asia-Pacific region through partnerships with labels in Indonesia, India and the Philippines, as well as into the Australia/New Zealand market through a partnership with Australia-born UNIFIED Music Group.Music Business Worldwide
