Brad Technology, a French startup in agritech, is in the AI summit in search of an Indian partner so that it can open up its venture in farm advisories, an area which the company thinks has immense potential despite small land holdings which is considered a bottleneck for farmers to spend on technology.
Speaking to businessline, Brad Technology’s CEO Olivier Lepine said that it is developing IoT solution to collect data in the soil and air of the plot, it is very low cost, dedicated to the global south.
Brad Technology’s CEO Olivier Lepine
Lepine also said that his start up is trying to address agricultural concerns with technology, trying to source the best technology, especially for small farmers. “We want to help them figure out how to produce in a very uncertain time with climate change, with a very difficult and uncertain outcome,” he added.
Whether AI will replace agronomist, he said “with this data, we trigger a vocal AI, so an agent, an agronomist, that is able to help farmers figure out what is happening in their field and take the right decision.”
Asked there are certain agri-tech companies in India already started this, but the cost is a deterrent to scale up, he said there is a place for everybody. “We have a different vision about that. Our motto is ground truth, global vision. We want to help the farmer finance this part of the usage of IoT and AI because it’s way too expensive now for small farmers,” he added.
Lepine said this data is not only helpful for farmers to improve their resilience, but it is also useful to government and the food industry to to find out what is happening on the ground.
Asked is there is any solution to reduce the cost, he said “massification” is the best solution and one needs to address the farmer’s revenue to propose the right solution, which Brad Technology does.
Currently, the French start up has covered 10,000 hectares area in France and started a pilot in 50 acres of land in Morocco.
“We work in a Jugad approach, very low cost (about $ 100 per year subscription model), very low tech, but it needs to do the job. So we welcome any collaboration with Indian agritech startups,” Lepine said adding partners in India will be helpful to provide proven solution.
Published on February 16, 2026
