Swiss retail trade again generates lower sales on Black Friday
Keystone-SDA
Black Friday attracted fewer Swiss bargain hunters than in previous years. Significantly less money was also spent in the days leading up to November 28.
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Black Friday, the discount day imported from the United States, seems to have passed its peak in Switzerland. This is shown by an analysis by the news agency AWP based on data from “Monitoring Consumption Switzerland”, which surveys cashless payments.
Turnover from credit, debit and mobile payments fell by around 1% compared to Black Friday 2024. This continued the trend from last year. There had already been a drop of 3% in 2024.
Translated from German by DeepL/mga
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