RTS audience figures: digital progresses, radio and TV resist
Keystone-SDA
Swiss public broadcaster RTS saw its audience grow on digital channels last year. Viewing figures on traditional radio and television channels held up well.
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The broadcaster said it is particularly pleased to be listened to by two out of three young people in French-speaking Switzerland.
The audience for Play RTS, mobile applications and the rts.ch website grew by 7.2% in 2025, RTS said in a press release on Monday. Each week, it counted 3,979,000 visits (+7.2%) and 2,007,400 views or listeners of more than 10 seconds (+2.4%) in Switzerland.
On social networks – Instagram, Facebook, YouTube and TikTok – audience growth reached 19%, with an average of 12.5 million weekly views.
Television remains a dominant medium, with 68% of the population in French-speaking Switzerland watching it every week. The two RTS channels have a weekly audience share of 51.5%, compared with 54% in 2024, a year marked by the summer Olympics in Paris and the football World Cup.
For radio, the weekly audience share is 71%. The RTS channels saw their audience figures fall after they stopped broadcasting on the FM band at the end of 2024. However, this decline was offset by a 14% increase in digital audiences for the four RTS channels.
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Adapted from French by AI/mga
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