“In tablets, Apple and Samsung are premium products. Apple tablets grew 10 times, and Samsung tablets 5 times year on year. When you think about large appliances, obviously, these are washing machines and refrigerators and AC’s, but premium ones like front-load washing machines, or side-by-side refrigerators, or bigger than 1.5-ton ACs, grew 30% YoY,” Srivastava said.
He said the fashion and beauty segment recorded a 400% spike in premium categories across watches, fragrances, handbags, Korean beauty, jewellery, luggage, etc.
Srivastava said the company registered 20% more customers visiting during AGIF 2024 compared to the festive season sale during the same period a year ago.
“The Amazon Great Indian Festival 2024 witnessed 140 crore customer visits— the highest ever. More than 85% customers were from non-metro cities,” Srivastava said.
Amazon India saw 50% year-on-year growth in B2B customers who made their first purchase from Amazon Business.
“AGIF 2024 also set new milestones for seller success and witnessed more than 70% increase in sellers surpassing a crore in sales compared to last year. The online marketplace bolstered its fast delivery capabilities, delivering over 3 crore products to Prime members across India within the same or next-day which is 26% increase from previous year,” he said.
Amazon India said in a statement that 70% of Prime members who shopped during the festive season were from Tier-2 and 3 cities compared to 60% last year.
