Temu wants to sell food in Switzerland, according to media report
Keystone-SDA
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The Chinese shopping platform Temu is planning to enter the Swiss grocery market, according to a media report. Following its launch in Germany, the company is now preparing its offer for Switzerland, the Tages-Anzeiger reported on Saturday.
A specific launch date has not yet been set, but according to the newspaper’s research, internal preparations are underway. Temu already sells fresh produce such as meat, drinks and sweets in Germany.
Temu is part of the Chinese e-commerce giant Pinduoduo and is known for its low prices. The company relies on a so-called local-to-local model: products are procured directly from local retailers and delivered to customers.
Temu is growing rapidly internationally. The platform is already one of the most widely used shopping apps in several European countries.
Translated from German by DeepL/ts
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