TikTok has rolled out a new feature called LIVE Fan Club as the platform discloses that 130 million creators worldwide now broadcast LIVE content daily on the platform.
The LIVE Fan Club system potentially marks an expansion of TikTok’s monetization tools for its growing livestreaming network.
Through LIVE Fan Club, viewers who send ‘Heart Me’ gifts during livestreams are automatically added to a creator’s Fan Club.
Fans can complete missions to earn points and unlock rewards.
To maintain their membership status, fans have to remain active within seven days of a creator’s livestream. Available missions include watching livestreams, commenting in chat, and sending virtual gifts.
Fan Club members receive several exclusive perks including access to exclusive chat rooms, special badges displayed next to usernames, and entrance spotlights when joining livestreams.
Members who complete missions will receive additional perks including access to exclusive gifts they can send during livestreams and level-up celebrations announced during broadcasts.
“With TikTok LIVE, our mission is to help creators and viewers connect, grow, and thrive in real time.”
Adam Wang, TikTok
The launch of the LIVE Fan Club coincides with TikTok’s Community Fest 2025, a three-week promotional campaign running from June 15 through July 5.
Describing Community Fest, TikTok said: “Think of it as the warm-up act to LIVE Fest 2025—TikTok’s months-long global festival celebrating all things LIVE. Community Fest gives creators a chance to grow their audiences, deepen real-time engagement, and celebrate the power of connection through TikTok LIVE.”
Adam Wang, Head of TikTok LIVE, added: “With TikTok LIVE, our mission is to help creators and viewers connect, grow, and thrive in real time.”
“Community Fest is a celebration of the incredible talent and generosity we see every day on LIVE, where creators turn moments into movements and viewers into communities. We’re proud to support this initiative and can’t wait to see what our LIVE community across the globe builds together next.”
“Community Fest is a celebration of the incredible talent and generosity we see every day on LIVE, where creators turn moments into movements and viewers into communities.
Adam Wang, TikTok
Meanwhile, Social Media Today reports that TikTok has started promoting Fan Clubs mainly in Asian markets, where livestream commerce is booming.
Several creators have built businesses through TikTok’s livestreaming tools. TikTok cited a number of livestreamers including a creator named Vanessa of @deliciousnessbakery, who increased her monthly rewards sixfold within six months of starting regular livestreams.
TikTok has expanded its livestreaming initiatives globally through regional campaigns like the LIVE Grand Prix in Japan and the LIVE Legends events in the Middle East and North Africa.
TikTok’s LIVE Fan Club launch comes amid the booming creator economy. The global live streaming market reached $38.87 billion in 2022 and is expected to hit around $256.56 billion by 2032, according to data from Custom Market Insights.
Beyond regular creators, TikTok has also hosted livestream events for artists. In February 2021, Justin Bieber performed a LIVE concert on TikTok, which marked the first ever single-artist, full-length concert performance to air LIVE on the platform.
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