Lauritz Knudsen Electrical and Automation, a leader in the electrical and automation sector, has unveiled its largest-ever product portfolio aimed at powering the nation’s key industrial clusters and growth corridors.
The company plans to traverse across 30 industrial cities to showcase its over 10 future-ready solutions and drive technology adoption in manufacturing and infrastructure hubs.
The company has launched a comprehensive EV charging ecosystem which includes EV chargers, centralized charge management system and cloud-based customer applications to support the transition to electric mobility with intelligent energy distribution and user-centric digital interfaces.
The newly introduced Air Circuit Breakers and High-performance Molded Case Circuit Breakers which feature modern switching and protection capabilities, designed for various application and seamless integration into digital architecture platforms.
The industrial automation solutions includes a new portfolio of variable frequency drives, PLCs (Programmable Logic Controller), and HMIs (Human Machine Interfaces) designed to enhance discrete process automation, powered by Smartcomm IoT-enabled Software suite.
The smart numerical protection relays deliver comprehensive protection, control, and communication for both LV (Low Voltage) and MV (Medium Voltage) systems.
Naresh Kumar, COO of Lauritz Knudsen Electrical and Automation, said the company aims to deliver smart technologies that empower customers to work safer, faster, and smarter.
Through this product showcase, the company believes innovation will be accessible, adaptable, and relevant to the unique needs of every sector, including the automation of a rice mill in Raipur, powering a textile mill in Coimbatore, or modernizing a plant in Pune, he said.
With India’s electrical equipment sector projected to grow by over $95 billion by 2029 and industrial automation expected to reach $39.65 billion by 2033, the momentum is clear, he added.
Indian manufacturers are already investing 35 percent of their operating budgets in tech modernization—well above the global average.
Lauritz Knudsen’s latest offerings are crafted with a deep understanding of India’s regional diversity, state-specific policies, and sectoral priorities.
As part of its expansive outreach, the company is bringing its innovations to over 30 cities—from Pune and Noida to Bhubaneswar, Coimbatore, and Guwahati—targeting India’s most dynamic industrial and micro-market clusters.
Published on June 27, 2025
