Catalog management platform OpenPlay has teamed up with payouts platform Trolley.
The partnership will see Trolley integrated into OpenPlay Reach, the recently launched service from OpenPlay that supports the delivery, distribution, management, and monetization of music and video assets.
Trolley claims to process “billions in payments annually for over 5 million payees across 210 countries” and says that it works with major and independent labels, distributors, publishers, and streaming services.
In addition to OpenPlay, the company works with the likes of SoundCloud, Bandcamp, and Downtown Music.
With this latest integration, OpenPlay will use Trolley as its financial compliance royalty payments provider to enable “fast and secure transactions”.
In addition to payouts, OpenPlay Reach clients and users will receive built-in features such as tax forms management, risk mitigation and fraud prevention.
Commenting on the partnership, Edward Ginis, Co-Founder and Chief Client Officer of OpenPlay, said: “We’ve seen Trolley’s dedication to simplifying royalty payments in an increasingly complex digital music economy.”
“We’ve seen Trolley’s dedication to simplifying royalty payments in an increasingly complex digital music economy.”
Edward Ginis, OpenPlay
Added Ginis: “We are proud to bring Trolley into the OpenPlay Reach suite, providing music companies with trusted, flexible tools to manage payouts with precision and autonomy, regardless of their size or type of ownership.”
“Together, we’re empowering music labels and artists with financial transparency and seamless, artist-level payouts so that creators everywhere can thrive.”
Tim Nixon, Trolley
Tim Nixon, CEO and Founder of Trolley, added: “At Trolley, our mission is to build the payouts platform for the internet economy, and in our conversations we’ve come to learn how much OpenPlay shares that vision.
“Together, we’re empowering music labels and artists with financial transparency and seamless, artist-level payouts so that creators everywhere can thrive.”
OpenPlay Reach marked an expansion of OpenPlay’s existing catalog management capabilities.
The company appointed Bob Barbiere as Executive Vice President and General Manager to lead the new service.
OpenPlay claims to serve over 3,000 major and independent labels and publishers globally.Music Business Worldwide
