After introducing six innovative products to its subscribers in
a short time, Bakcell was honoured with the “Most Successful
Rebranding” award at the prestigious international advertising and
marketing competition “Felis.” The award ceremony took place at the
traditional “Brand Week” event held on 8 November 2024 in
Istanbul.
To carry out the rebranding, the company collaborated with
Saffron, a Spanish global consultancy that works with
world-renowned brands such as Meta and Alphabet.
Innovative products launched by Bakcell in recent months include
Star Portfolio, First Tariff, Bakcell Kart, Tariff Consultant,
VoWiFi, and Fiber1. The company also strengthens its leading
position in the industry by implementing social projects inspired
by the philosophy of national pride.
It should be noted that the “Felis Awards” have been recognizing
innovative and creative projects in advertising and marketing in
Turkey for 19 years. Since 2022, this competition has also been
held in Azerbaijan.
About Bakcell
Bakcell is the first and largest private telecommunications
company in Azerbaijan, currently providing high-quality and fast
telecommunications services to more than three million customers.
The company contributes to the sustainable development of
Azerbaijan through innovation and artificial intelligence solutions
and is one of the largest investors in the non-oil sector of the
Azerbaijani economy.
Bakcell is part of NEQSOL Holding, an international group of
companies operating in the energy, telecommunications, high-tech,
and construction sectors in various countries around the world.
