Greenpeace pushes for more plant-based foods in Swiss supermarkets

Environmental organisation Greenpeace Switzerland handed over a petition to Coop and Migros, backed by 27,170 signatures, calling for a greater share of plant-based protein products on supermarket shelves.

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According to a Greenpeace statement issued on Tuesday, 90% of the protein products in the ranges offered by Coop and Migros are animal-based and the same proportion is reflected in their promotional offers. The NGO is therefore calling for that share to be cut to 40% by 2035, with plant-based protein products making up the remaining 60%.

Such a change “would mark a major step forward towards a sustainable food system”, the statement said.

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To promote the campaign, around 20 activists placed paper bags bearing the slogans “Give peas a chance” and “Peas & love” at the checkouts of about 40 Coop and Migros stores in Lausanne, Zurich, Aarau and St Gallen.

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Translated from Italian, reviewed by an English Department journalist.