Similarly, when asked to rate their top criteria for switching to a new product out of seven options:1
- 71% put long-lasting results for at least six months within their top three features
- 64% put highly active and pure formulations within their top three
- 56% put fast onset of action as early as Day 1 of treatment in their top three
When asked which key criteria (out of seven options) influence their selection for an anti-wrinkle treatment:1
- 90% of HCPs ranked reliable clinical outcomes in their top three
- 81% ranked robust clinical studies in their top three
- 80% ranked natural looking results as one of their most valued factors
Treatment ease-of-use, including streamlined workflows and reduced preparation time, is also gaining traction, including products in a ready-to-use liquid format, with HCPs giving this a score of 7.5/10 when asked to rank benefits of a treatment.1Patients find value in long-lasting and natural-looking results, and improved confidence For patients, the value of anti-wrinkle aesthetic treatments lies in both emotional outcomes and tangible performance, with long-lasting and early visible results top priorities:1
- When asked which features (out of seven options) they would be willing to pay more for in anti-wrinkle treatments, 78% put long-lasting results for at least six months within their top three
- With more than 70% of patients only receiving treatment once or twice a year, the need for long-lasting results matches real-life treatment patterns
- Patients gave early visible results as early as Day 1 of treatment a score of more than 8/10 when ranking important benefits of anti-wrinkle treatments
When asked to select up to three benefits (out of five options) they feel or notice after treatment, patients most frequently cited confidence, better appearance, and overall well-being, highlighting the deep emotional impact of anti-wrinkle treatment.1 86% of patients also noted natural-looking results within their three most valued benefits of anti-wrinkle treatment (out of a choice of seven), followed by reliable outcomes and – as with HCPs – long-lasting results.1
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“These survey findings strongly reflect what we see in clinical practice and hear from our patients every day. When it comes to anti-wrinkle treatments, the top priorities are clear: patients want results that last and they want to see those results quickly. These expectations are shaping how we approach treatment planning and product selection, ensuring that evolving aesthetic solutions are more personalized, effective, and grounded in real-world patient needs.” DR. SACHIN SHRIDHARANI PLASTIC SURGEON AND FOUNDER OF LUXURGERY NEW YORK CITY, U.S. |
The survey engaged 280 patients and 162 HCPs, including dermatologists, plastic surgeons, aesthetic physicians, and nurse injectors.1 Patient participants had either received an anti-wrinkle injectable treatment in the past 12 months or were actively planning treatment within the next three months.1Building a dermatology powerhouse
Galderma is on a clear path to become the world’s undisputed dermatology powerhouse spanning the full spectrum of this fast-growing market through Injectable Aesthetics, Dermatological Skincare, and Therapeutic Dermatology.
