If you want to keep a pulse on the heart of the fashion industry, it’s vital that you follow the people and platforms shaping the conversation around it. The right social media accounts offer more than runway images or campaign launches: they give a clearer view of the ideas, personalities and business forces driving the industry. From editors and critics to founders, creatives and luxury insiders, these are ten X accounts worth keeping on your radar.
Elizabeth Paton (@LizziePaton)
Elizabeth Paton is one of the most authoritative journalists covering fashion and luxury today. Now fashion editor at the Financial Times, she brings together sharp reporting, industry knowledge and a clear understanding of why fashion matters beyond the runway. Before joining the FT, she spent years at The New York Times covering global style and luxury.
She is a valuable follow because she covers fashion as a serious global industry, not just a cultural sideshow. Her account is a strong source for anyone interested in the people, strategies and shifts shaping luxury now.
Antoine Arnault (@AntoineArnault_)
Antoine Arnault, Image and Environment director at LVMH, is one of the most recognisable figures in global luxury, with a long-standing role at the heart of LVMH’s strategic positioning. His arrival on X is notable because it brings a senior luxury voice onto a platform where that level of perspective is still relatively rare.
He is worth following because he offers insight into the world of luxury from the inside: not just brands and products, but the broader values, visibility and long-term thinking behind them. For anyone interested in how fashion’s biggest groups shape influence, he is an important account to watch.
Louis Pisano (@LouisPisano)
Louis Pisano has become one of the most recognisable independent voices covering fashion online. His X feed has been described by journalists as a source of scoops and incisive commentary, and that is very much where his value lies. With experience across titles including Harper’s US and Vogue France, he has built a reputation for being fast, informed and sharply tuned into the industry conversation.
He matters because he captures the pace of fashion in real time. His account is useful for anyone who wants a more immediate, plugged-in sense of what the industry is talking about and where the conversation is heading.
Pharrell Williams (@Pharrell)
Pharrell Williams occupies a unique position in fashion, sitting at the intersection of music, design, luxury and popular culture. As men’s creative director at Louis Vuitton, he has become one of the clearest symbols of fashion’s expanding cultural reach.
He reflects how fashion now operates far beyond the runway. Following him means following a figure who helps shape not just what luxury looks like, but how it connects to entertainment, influence and contemporary culture more broadly.
The Cut (@TheCut)
The Cut has built a distinctive place in the fashion and media landscape by covering style as part of a wider cultural conversation. It moves easily between fashion, beauty, celebrity, status and internet culture, which gives it a tone and pace that feel especially suited to X.
It is worth following because it tends to catch the mood around fashion as much as the news itself. For readers who want the industry in context, rather than in isolation, it remains one of the smartest editorial accounts to keep close.
Stella McCartney (@StellaMcCartney)
Stella McCartney remains one of fashion’s most influential designers, not only for her work as a creative but for the role she has played in pushing sustainability higher up the industry agenda. Her name has become closely associated with a more responsible vision of luxury, particularly around materials, animal welfare and environmental innovation.
She represents one of fashion’s most established attempts to combine creativity with conviction. Her account is especially relevant for anyone interested in where luxury, design and sustainability meet.
Simon Porte Jacquemus (@jacquemus)
Simon Porte Jacquemus is one of the defining founder-designers of the social media era. Over the past decade, he has built a brand with a highly recognisable visual language and a strong sense of personality, making him one of the most closely watched independent names in fashion.
He understands better than most how to turn image into brand power. His feed offers a direct line into a designer universe that has helped redefine how fashion labels create desire online.
Federico Marchetti (@fmarchetti)
Federico Marchetti is one of the entrepreneurs who helped transform fashion for the digital age. He is closely associated with the rise of online luxury retail and with the broader shift that brought fashion and technology into much closer alignment.
He is worth following because he brings a business-minded perspective that is still relatively uncommon in fashion spaces online. For anyone interested in how luxury has evolved commercially and digitally, he remains an important voice.
The Business of Fashion (@BoF)
The Business of Fashion has established itself as one of the industry’s key information platforms, covering everything from creative appointments to market shifts and strategic trends. It is a vital source of fashion industry intelligence and news, and its X presence reflects that positioning clearly.
It treats fashion as a major global industry with real economic and cultural weight. If you want one account that helps track the bigger picture, this is one of the most useful to follow.
Rachel Tashjian Wise (@theprophetpizza)
Rachel Tashjian Wise is one of the most respected fashion critics and reporters working today. She is now Senior Style Reporter at CNN, after previous roles at The Washington Post, Harper’s Bazaar and GQ, and she has also been recognised by the Business of Fashion 500.
She brings together criticism, reporting and cultural insight in a way that feels both intelligent and accessible. Her account is especially valuable for anyone who wants fashion coverage with substance as well as style.
