Ronaldinho, the Brazilian former footballer, has launched a record label called Tu Música, in partnership with distribution company Sua Música Group, talent management firm ASJ, and his brother and manager Roberto de Assis.
The venture will initially focus on Latin America, before expanding into Europe, followed by Africa, Asia and the Middle East, Sua Música said.
The label venture arrives two years after Warner Music Group acquired a minority stake in Brazil-based Sua Música.
Tu Música’s first project will be a compilation album inspired by the FIFA World Cup, bringing together artists from multiple territories. Submissions from songwriters and artists are set to open in the coming weeks, with selected tracks forming part of the release.
“Music has always been a big part of my life. It’s been with me during the most important moments, on and off the pitch,” said Ronaldinho. “Now I want to take that energy everywhere — connecting cultures and creating opportunities for artists from anywhere.”
The project is led by Roni Maltz Bin, CEO of Sua Música Group, and Allan Jesus, CEO of ASJ. The company describes Maltz Bin as a two-time Billboard Power Player, and Jesus as “a seasoned executive in the entertainment industry.” Maltz Bin and Jesus invited Ronaldinho and Roberto de Assis to co-create the label.
“Music has always been a big part of my life. It’s been with me during the most important moments, on and off the pitch.”
RONALDINHO
Operations will be supported by Sua Música Group‘s distribution, recording and digital marketing functions, which the company says comprise more than 170 professionals across Brazil and Latin America, alongside ASJ‘s talent management and brand partnerships work. Roberto de Assis, who has overseen Ronaldinho‘s career, will lead strategic connections for Tu Música across music, media and sports.
According to the company, Tu Música‘s initial phase will focus on developing and releasing projects with selected artists from different countries. In a second stage, the label will begin signing artists directly to build its own roster.
Tu Música says it will soon open its first office and studio in Miami, which it describes as “a strategic hub between the Americas and other markets.”
Ronaldinho — born Ronaldo de Assis Moreira — has more than 160 million followers across social media. He played for clubs including FC Barcelona, Paris Saint-Germain and AC Milan, and won the FIFA World Cup with Brazil in 2002.
The launch of Tu Música places Ronaldinho in a growing category of global sports figures building ownership positions in music.
Latin America was the fastest-growing recorded music region in the world in 2025, with revenues up 17.1% year-on-year, according to the IFPI Global Music Report 2026. Brazil ranked as the world’s eighth-largest recorded music market last year, up one place from 2024.
The 2026 FIFA World Cup, to be co-hosted by the United States, Canada and Mexico, is expected to generate a wave of music and entertainment content tied to the tournament.Music Business Worldwide
