The European Commission has sent preliminary findings to Google outlining proposed measures to comply with the Digital Markets Act (DMA). Under these proposed measures, Google should allow third party search engines to access search data, such as ranking, query, click and view data, on fair, reasonable and non-discriminatory terms.
The aim of the measures is to allow third party online search engines, or ‘data beneficiaries’, to optimise their search services and contest Google Search’s position.
The proposed measures cover the following matters:
- The eligibility of data beneficiaries to receive search data, including that of artificial intelligence (AI) chatbots with search functionalities;
- The scope of the search data that Google must share;
- The means and frequency by which Google must share search data;
- Measures to ensure the anonymisation of personal data;
- Parameters for setting fair, reasonable and non-discriminatory prices for search data; and
- Processes governing beneficiaries’ access to search data.
To ensure that these proposed measures are effective, the Commission invites interested parties to comment on them through a public consultation.
