Deezer launches revamped ‘Deezer for Business’ platform, bringing partnerships, advertising, AI detection licensing and more under one roof

France-born streaming service Deezer says it has “revamped” its ‘Deezer for Business’ B2B platform, bringing its partnership, advertising, and technology licensing offerings under one brand. It will also be making its AI music detection technology commercially available to third parties via the B2B unit.

The Paris-headquartered streaming company, which last week reported it achieved its first-ever annual profit in FY 2025, describes the platform as “a one-stop shop for music experiences,” delivering solutions through its licensed music catalog, streaming technology, and industry expertise.

According to the firm, Deezer for Business will operate across five distinct pillars:

• Deezer for Partners – lets telcos and retailers bundle Deezer into their consumer offerings to boost engagement and retention. Current partners include Orange, FNAC Darty, TIM, Norlys, and Yettel.
• Deezer Music as a Service – provides the licensed catalog and tech stack for companies wanting to build their own white- or grey-label streaming products.
• Deezer for Advertisers – an audio ad platform that lets brands reach listeners across Deezer and its growing network of partner audio services.
• Deezer for Professionals – provides licensed music streaming for physical spaces.
• Deezer AI Detection – identifies and tags AI-generated tracks, now being made available to third-party organizations for the first time.

“For more than 15 years, Deezer has helped brands create differentiation and build meaningful consumer relationships through the power of music, and with the launch of Deezer for Business we’re now taking the next step on this journey, ready to meet any use case and deliver measurable impact for our partners,” said Julien Delbourg, Deezer’s Chief Commercial Officer.

“Music is not just content to monetize, it carries meaning and emotion, and if used right, brands can forge genuine long-term customer connections. With Deezer for Business, our partners get access to a fully licensed catalog, scalable world-class tech, and decades of music industry expertise to guide them every step of the way.”

Deezer, which says it remains the only streaming service to actively detect and label AI-generated content, first launched its proprietary AI detection tool in January last year.

In January 2026, the company disclosed that it was receiving approximately 60,000 fully AI-generated tracks per day — around 39% of all daily deliveries to the platform.

Up to 85% of streams on that content were detected as fraudulent, demonetized, and removed from the royalty pool, according to the company. Deezer has already begun licensing the technology commercially, including to French collecting society Sacem.

The streamer published its full-year results on Wednesday (March 18), reporting net income of EUR €8.5 million for fiscal year 2025, reversing a €26 million loss the prior year.

That turnaround was driven not by subscriber growth but by a shift toward higher-value direct customers and aggressive cost-cutting.

Deezer reports its subscriber base in two categories: ‘Direct’ subscribers, who sign up and pay for the service themselves, and ‘Partnerships’ subscribers, who access Deezer through third-party bundles — typically with telcos such as Orange and Bouygues, or through commercial tie-ups like its deal with German broadcaster RTL+.

Deezer’s total subscriber base fell 6.5% YoY in 2025 to 9.1 million.

Partnership subscribers bore the brunt of the decline, falling 24.2% YoY to 3.4 million, largely due to churn from promotional cohorts tied to its Mercado Libre deal in Brazil. Direct subscribers, however, grew 8.3% YoY to 5.7 million.