Following recent legislative amendments introducing a ban on
electronic cigarettes in Azerbaijan, effective April 1, JTI has
received inquiries from consumers and the media regarding the scope
of the new regulation.
JTI therefore seeks to clarify the regulatory distinction
between electronic cigarettes and heated tobacco products.
JTI confirms that Ploom, its innovative heated tobacco device,
is not classified as an electronic cigarette under the current
regulatory framework. Unlike heated tobacco products, electronic
cigarettes operate by vaporizing liquid solutions and constitute a
separate product category under applicable regulatory
definitions.
Heated tobacco products and electronic cigarettes are subject to
distinct regulatory regimes. Accordingly, the legislative ban on
electronic cigarettes does not extend to heated devices such as
Ploom.
JTI recognizes the importance of clear and accurate information
for the effective implementation of regulatory measures. The
company remains committed to full compliance with national
legislation and to promoting informed consumer and stakeholder
awareness.
###
For further information, please contact:
JTI Azerbaijan
Corporate Affairs & Communications
+994 512307817
JTI, a member of the JT Group, is a modern and dynamic
international company, passionate about quality and innovation. It
sells its products in over 130 markets with the goal of bringing
exceptional tobacco and nicotine experiences to its adult
consumers. JTI is the global owner of both Winston and Camel,
respectively the second and third largest combustible brands in the
world. Other global brands include MEVIUS and LD. It is also
present in the Reduced-Risk Products category with its heated
tobacco brand, Ploom, vaping brand, Logic, and Nordic Spirit
nicotine pouches. Headquartered in Geneva, Switzerland, the Company
employs over 46,000 people and was awarded Global Top Employer for
the twelfth consecutive year in 2026. For more information, visit
www.jti.com.
