Last month, Spotify‘s Head of Music, Charlie Hellman, revealed in a blog post that the streaming giant paid out over $11 billion to the music industry in 2025.
Buried in the same post was another eye-catching stat: According to Hellman, Spotify has, to date, “helped artists generate more than $1 billion in ticket sales.”
The streaming giant aggregates concert listings via integrations with multiple partners, including Ticketmaster, Eventbrite, AXS, Bandsintown, Japan’s ZAIKO, as well as UK-headquartered ticketing platform Skiddle and Dutch event management platform Stager. The company currently lists over 40 ticketing partners within its concert discovery-dedicated FAQs.
Now it’s struck up yet another partnership, this time with New York-headquartered ticketing platform SeatGeek.
Through the integration, fans can discover live events tied to the artists they listen to and then “connect seamlessly” to SeatGeek to purchase official primary tickets for concerts by those acts.
Pairing “data-driven recommendations with official inventory”, SeatGeek primary events will appear across Spotify through personalized recommendations and notifications based on listener preferences.
“This partnership with SeatGeek represents a significant step in our mission to build a best-in-class event discovery platform.”
ABBIE RILEY, SPOTIFY
“This partnership with SeatGeek represents a significant step in our mission to build a best-in-class event discovery platform,” said Abbie Riley, Business Development Lead at Spotify.
“By connecting our highly engaged audience with official primary tickets from an authorized source, we are creating a more contextual concert discovery experience that helps fans find tickets alongside the music they love.”
SeatGeek says it aims to help partners “better understand fan behavior, improve show rates and make more informed decisions across their business” through SeatGeekIQ, its AI-driven marketplace intelligence engine.
“This integration with Spotify helps remove friction at the moment of discovery.”
Russ D’Souza, SEATGEEK
Participating venues include SeatGeek’s 15 major US venue partners, including State Farm Stadium (Glendale, AZ), Nissan Stadium (Nashville, TN), and AT&T Stadium (Arlington, Texas).
“SeatGeek is building the best marketplace for live events by making it easier for fans to find the right tickets in the best possible buying experience,” said Russ D’Souza, co-founder and President of SeatGeek.
“This integration with Spotify helps remove friction at the moment of discovery, so fans can go from listening to an artist to choosing great seats in just a few steps. For our partners, it also creates a more direct and informed connection to fans as interest turns into attendance.”
The SeatGeek partnership is the latest step in Spotify’s evolving approach to concert discovery within its app .
The streaming service initially partnered with Songkick, the concert discovery platform then owned by Warner Music Group, in 2020 to add virtual event listings during the pandemic.
Two years later, Spotify launched a new ‘Live Events’ feed, replacing its previous ‘Concert Hub’ feature. That same year, the company started testing direct concert ticket sales to fans through a dedicated ‘Spotify Tickets’ site.
However, the direct ticketing experiment proved challenging, with Spotify retreating from ticket sales in 2024 and pivoting toward partnerships with established ticketing companies. That same year, its 13-year partnership with Songkick came to an end.
Music Business Worldwide
