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Swiss florists and sex shops enjoy Valentine’s Day boost

GenevaTimes by GenevaTimes
February 14, 2026
in Switzerland
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Swiss florists and sex shops enjoy Valentine’s Day boost
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Roses, sexy lingerie and record sales on Valentine's Day

Roses, sexy lingerie and record sales on Valentine’s Day


Keystone-SDA

Flower and erotic shops do good business on Valentine’s Day. Both sectors record higher sales around February 14 than on most other days of the year. Swiss florists are even expecting a record Valentine’s Day.


This content was published on


February 13, 2026 – 11:51

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As the day of lovers falls on a Saturday this year, the flower industry is expecting a very good Valentine’s Day, wrote the Association of Swiss Flower Wholesalers. According to online retailers, the signs are good that there could be a record Valentine’s Day. Florists are expecting around 5% of annual sales on this day.

+ How the Swiss mark Valentine’s Day

In the adult industry, Valentine’s Day is traditionally the second major sales event after Christmas, wrote Magic X, a retailer of sex toys and erotic products. Significantly higher order volumes are recorded in the two weeks leading up to Valentine’s Day.

Adapted from German by AI/ts

We select the most relevant news for an international audience and use automatic translation tools to translate them into English. A journalist then reviews the translation for clarity and accuracy before publication.  

Providing you with automatically translated news gives us the time to write more in-depth articles. The news stories we select have been written and carefully fact-checked by an external editorial team from news agencies such as Bloomberg or Keystone.

If you have any questions about how we work, write to us at english@swissinfo.ch

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