BOCA RATON, Fla. and WOODBURY, Minn., USA, Feb. 10, 2026 (GLOBE NEWSWIRE) — Purpose Brands, the world’s largest and most trusted portfolio of fitness, health, and wellness franchise brands, today announced that regional fitness operator Rhone Fitness has secured exclusive franchise rights for the Anytime Fitness® brand in Kuwait. The agreement marks a strategic expansion of the relationship between Purpose Brands and Rhone Fitness, which already operates franchised Orangetheory Fitness® studios across the Gulf Cooperation Council (GCC) region and other fitness brands in Kuwait and Saudi Arabia. Rhone Fitness is led by CEO Khaled Jafar.
