Transparency is where Gen Z’s expectations sharpen most clearly. According to Page 13 of the report, 65% of Gen Z say transparency and fairness are the most important company values, far ahead of diversity and inclusion (11%), environmental policies (16%) and social impact focus (8%).
Crucially, this demand intensifies with experience. Among Gen Z workers with 5–8 years of experience, 71% rank transparency as their top priority, compared with 63% among those with 0–2 years of experience. The data suggests a clear pattern that the more Gen Z works, the less tolerance it has for opacity.
When growth and balance are missing, Gen Z sees little incentive to stay. Job changes become strategic resets rather than impulsive exits.
For employers, the implications are clear. Make work-life balance a real policy (flexible hours, protected weekends), and offer upskilling opportunities and personalized skill roadmaps. Recognize employees through learning perks rather than just monetary rewards, and build mentorship programs and encourage networking visibility.
