Though they haven’t provided specifics, Switzerland’s major retailers are announcing price reductions on many products this year.
Let’s start with Switzerland largest chain, Migros
In 2025, Migros had reduced the prices of 3,500 products – 10 percent of its total range. Additionally, more than 1,000 consumer goods are sold at discount prices.
“Price will remain a key factor in 2026 as well, since many households need to keep a close eye on their budgets,” said Migros’ CEO Mario Irminger.
In 2026, further “significant price reductions” are planned as well, the company spokesperson revealed, without, however, specifying either the exact figure or the products concerned by the price cut.
There is, however, bad news as well: due to rising raw material costs, “price increases may prove unavoidable in some cases,” though their extent is currently difficult to estimate.
Coop
Migros’ number one rival has lowered the prices of 1,900 products in 2025.
As for the supermarket’s 2026 plans, the rather cryptic and non-specific message of its CEO Philipp Wyss is that “customers can expect further price reductions in the coming months, although the exact number remains confidential” at this point.
But unlike Migros, Coop plans “no significant price increases” this year.
Lidl
Over the past 12 months, one of the two German discounters operating in Switzerland has lowered the prices of more than 700 items out of a total range of 2,500 products.
Nearly one in three items on the shelves in the Swiss stores saw its price reduced by 7 to 31 percent.
Looking ahead to 2026: “price remains the deciding factor for many households,” said the chain’s CEO Nicholas Pennanen.
Therefore, the retailer will remain “focused on maximum efficiency” in order to pass on the savings directly to customers.
“Everyone should be able to afford Swiss quality, regardless of their budget,” he said.
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Aldi
The other German discount chain doesn’t divulge its price cuts.
That’s because, “as a discounter, it’s not the number of one-off discounts that’s crucial for us, but the commitment to consistently offering the best price,” Aldi’s CEO Jérôme Meyer explained.
The chain intends to continue the same strategy in 2026.
“Wherever possible, we will lower our prices and pass the cost savings on to our customers,” Meyer said, adding that “our goal is to significantly ease the burden on our customers’ wallets.”
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Denner
In 2025, this Migros subsidiary offered its customers price reductions on nearly one in five products on its shelves: specifically, 670 items out of a total assortment of 3,700.
Starting already in January 2026, prices will continue to fall.
“Further price reductions will follow throughout the year, as many people in Switzerland will need to manage their budgets carefully in 2026 as well,” according to Denner CEO Torsten Friedrich.
One concrete example: Faced with expected price increases for cereals, meat, and imported products such as coffee and cocoa, Denner is focusing on improving cost efficiency and exploring new sources of supply.
READ ALSO: What will be more and less expensive in Switzerland in 2026?
